HÜSLER NEST – GOOD NIGHT. GOOD DAY.
The linchpin of Hüsler Nest's repositioning its new visual world.
The challenge was to transport the traditional company into a modern, timeless visual language and to write a story that works across generations.
Especially important: The interweaving of our main protagonists in their environment and the bed as a central resting pole. The „Schwingerkönig“ (Swiss King of the Wrestlers) Matthias Sempach and the former gymnast Ariella Käslin are Hüsler Nest's successful and ideal ambassadors with their values.
Behind this success lies an ingredient that makes every HüslerNest bed truly complete. The love of nature and one's fellow human beings. We put this love, which is deeply anchored in Hüsler Nest's DNA, into focus in the film as well as in the photos.
In the new visual world, we show how closely people and nature are intertwined at HüslerNest.
Click here for the wonderful imagery, photographed by Fabian Weber: GOOD NIGHT. GOOD.DAY.